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The Print Media studies in Spain EGM ? The EGM is the Print Media study in Spain †¢ Since 1968 †¢ Multimedia: †¢ Newspapers (money) †¢ Magazines (cash) †¢ Radio (cash) †¢ Cinema †¢ Tv (Referential for meters) †¢ Internet (Referential for meters) †¢ Outdoors †¢ The EGM is the Cross Media overview in Spain 2 The Print Media studies in Spain EGM Radio n = 36. 000 EGM 2000 EGM Multimedia n = 43. 000 The Print Media studies in Spain EGM Radio n = 36. 000 EGM 2007 EGM Newspaper n = 32. 000 EGM Multimedia n = 43. 000 3 The Print Media reviews in Spain EGM With these augmentations we have two distinct information for Radio and Newspapers: ? The official information (multimedia+monomedia) ? The interactive media information from the Cross Media Survey Example: In 2007 the official crowd of â€Å"El Pais was 2,234,000 perusers, and the outcome for the Cross Media Survey was 2,127,000 perusers, some 5% less. The Print Media reviews in Spain EGM The â€Å"Market† acknowledged the conjunction of two distinct information: ? â€Å"the official data†, cash for the media, is utilized in the monomedia promoting plans for Radio or Newspapers. We will compose a custom article test on Statista Report or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page ? â€Å"the other data† is utilized in the sight and sound publicizing plan where Radio stations or Newspapers titles are incorporated. 4 The Print Media overviews in Spain EGM Radio n = 49. 000 EGM 2008 EGM Newspaper n = 45. 000 EGM Multimedia EGM Magazine n = 20. 000 n = 30. 000 EGM TV n = 13. 000 The Print Media studies in Spain EGM The Market requested the execution of a Data Fusion Process with the accompanying conditions: ? Crowd information for each title, station, and so forth, should completely agree with the information that originates from every official source. ? The methodology must be recognizable. ? In conclusion, it would be advantageous that the method not suggest a long-term edge to concoct satisfactory information. 5 The Print Media overviews in Spain Data Fusion: Origin Interviews: MULTIMEDIA 30. 00 DEMO GRAPHICS OTHERS INTERNET CINEMA OUTDOORS + LIFE STYLE EQUIPMENT CONSUMPTION + NEWSPAPERS RADIO MAGAZINES TV MOMOMEDIA NEWSPAPERS + 45. 000 + DEMO GRAPHICS + NEWSPAPERS + MOMOMEDIA RADIO + 49. 000 + DEMO GRAPHICS + RADIO + MOMOMEDIA MAGAZINES + 20. 000 + DEMO GRAPHICS + MAGAZINES + MOMOMEDIA TV + 13. 000 + DEMO GRAPHICS + TV The Print Media reviews in Spain Data Fusion. Last Objetive Interviews: MULTIMEDIA 30. 000 DEMO GRAPHICS OTHERS INTERNET CINEMA OUTDOORS + LIFE STYLE EQUIPMENT CONSUMPTION + NEWSPAPERS RADIO MAGAZINES TV MOMOMEDIA NEWSPAPERS + 45. 000 DEMO GRAPHICS + NEWSPAPERS + MOMOMEDIA RADIO + 49. 000 + DEMO GRAPHICS + RADIO + MOMOMEDIA MAGAZINES + 20. 000 + DEMO GRAPHICS + MAGAZINES + MOMOMEDIA TV + 13. 000 + DEMO GRAPHICS + TV = TOTAL = DEMO GRAPHICS = OTHERS INTERNET CINEMA OUTDOORS = LIFE STYLE EQUIPMENT CONSUMPTION = NEWSPAPERS = RADIO = MAGAZINES = TV 6 The Print Media studies in Spain Data Fusion. Framework We utilized predefined layers of known size in the populace: Province (50) x Town Size (2) x Week Day (2)= 200 layers Province (50) x Town Size (2) x Gender (2)= 200 layers (Depending on the Media being intertwined) We needed to ensure that the layers of the 5 examinations and the total of the 5 unique records add up to equivalent to the populace inside every layer: Example: Province Valencia Town Size + 50. 000 Gender Men Population 902,626 The Print Media overviews in Spain Data Fusion. Framework The aggregate document of the 5 beginning overviews has missing data that we will satisfy in 5 stages, including with each progression the data of one of the media with monomedia extention, and the remainder of the data that lone exists in the mixed media review. 7 The Print Media overviews in Spain Data Fusion. Framework In every layer we utilized a benefactor accepting framework, alloted the data to every collector of the nearest contributor of the accessible ones, registered the range based on a wide arrangement of factors: Age Role Social Status Weekday Language Household Size Town Etc. Nationality Children in home Sex The Print Media studies in Spain Data Fusion. Framework Distances are rank arranged and the pair of most comparative people is chosen: For every stratus h 1 wr1 2 wr2 Receivers †¦ j wrj †¦ q wrq Donors 1 2 . . I . . p Weight wd1 wd2 †¦ wdi †¦ wdp Distance Matrix 8 The Print Media studies in Spain Data Fusion. Framework Benefactors and their loads: Distance framework is registered and removes are rank arranged from most prominent to least. Collectors and their loads: Total Receivers weight: 3,10 0,60 1,40 1,80 1,10 8,00 3,00 1,50 2,00 1,00 0,50 8,00 Total benefactors weight 8 2 6 1 3 7 5 Distance Matrix The Print Media overviews in Spain Data Fusion. Framework Donors and their loads: Pair with the least separation between them is chosen. Collectors and their loads: Total Receivers weight: 3,10 0,60 1,40 1,80 1,10 8,00 3,00 1,50 2,00 1,00 0,50 8,00 Total benefactors weight 8 2 6 1 3 7 5 Distance Matrix 9 The Print Media reviews in Spain Data Fusion. Framework Benefactors and their loads: Receiver is stuck contributor data Receivers and their loads: Total Receivers weight: 3,10 0,60 1,40 1,80 1,10 8,00 3,00 1,50 2,00 1,00 0,50 8,00 Total givers weight 8 2 6 1 3 7 5 Distance Matrix Donor weight more noteworthy than beneficiary weight The Print Media studies in Spain Data Fusion. Framework Donors and their loads: Receiver is sent in to the melded record with its own weight and erased from the separation table Receivers and their loads: Total Receivers weight: 3,10 0,60 1,40 1,80 1,10 8,00 3,00 1,50 2,00 1,00 0,50 8,00 Total contributors weight 8 2 6 1 3 7 5 Distance Matrix Donor weight more prominent than beneficiary weight 0 The Print Media overviews in Spain Data Fusion. Framework Donors and their loads: Donor completes in the table with a weight equivalent to the distinction in weight bettewn that of the contributor and that of the beneficiary Receivers and their loads: Total Receivers weight: 3,10 0,60 1,40 1,80 1,10 7,40 3,00 1,50 2,00 0,40 0,50 7,40 Total givers weight 8 2 6 1 3 7 5 Distance Matrix Donor weight more noteworthy than collector weight The Print Media reviews in Spain Data Fusion. Framework Donors and their loads: Pair with the most reduced separation between them is chosen. Recipients and their loads: Total Receivers weight: 3,10 0,60 1,40 1,80 ,10 7,40 3,00 1,50 2,00 0,40 0,50 7,40 Total contributors weight 8 2 6 1 3 7 5 Distance Matrix 11 The Print Media reviews in Spain Data Fusion. Framework Donors and their loads: Receiver is glued contributor data Receivers and their loads: Total Receivers weight: 3,10 0,60 1,40 1,80 1,10 7,40 3,00 1,50 2,00 0,40 0,50 7,40 Total givers weight 8 2 6 1 3 7 5 Distance Matrix Donor weight not as much as recipient weight The Print Media overviews in Spain Data Fusion. Framework Donors and their loads: Receiver is kept in touch with the melded record with a weight equivalent to the contributor weight Receivers and their loads: Total Receivers weight: ,10 0,60 1,40 1 ,80 1,10 7,40 3,00 1,50 2,00 0,40 0,50 7,40 Total givers weight 8 2 6 1 3 7 5 Distance Matrix Donor weight not as much as beneficiary weight 12 The Print Media reviews in Spain Data Fusion. Framework Donors and their loads: Receiver completes in the table with a weight equivalent to the distinction in weight Donor is erased from the separation table Receivers and their loads: Total Receivers weight: 1,10 0,60 1,40 1,80 1,10 5,40 3,00 1,50 2,00 0,40 0,50 5,40 Total benefactors weight 8 2 6 1 3 7 5 Distance Matrix Donor weight not as much as beneficiary weight The Print Media overviews in Spain Conclusions Donor document, Receiver record and Fused record contain the very same data in the ascribed factors, and this for all the basic layers and for all their potential augmentations. Interior relations among intertwined factors are kept and are the equivalent for all the documents and overviews. For those factors not controlled, conveyances ought to be as comparative as could be expected under the circumstances. Detectability is conceivable, one can know precisely how often each record is repeated, and how unique meetings are the base for every datum. 13 Thank you! WRRS Valencia 2009 14